Fairtrade at the World of Coffee

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Europe’s biggest coffee trade show, the “World of Coffee” is taking place at the RAI in Amsterdam from June 21– 23, 2018. Thousands of buyers and stakeholders from the coffee industry will be in attendance. The trade show offers a unique mix of exhibitors, educational opportunities and events, including the World Barista Championship of 2018.

Fairtrade will be present at booth nummer A7a. Please stop by and visit if you are there! There will be representatives from Fairtrade International and Max Havelaar in the Netherlands, as well as similar organizations responsible for the Fairtrade mark in their countries. But more importantly, there will be representatives from the Fairtrade producer networks and coffee farmers from Africa, Asia Pacific and Latin America (CLAC) countries. We will be hosting a number of activities in our booth:

Thursday, June 21st

  • 11:00 a.m. Coffee Tasting
  • 1:30 p.m. Coffee Talk: The Climate Academy, Agapeters Kubasu (Fairtrade Africa)
  • 3:00 p.m. Coffee Tasting

Friday, June 22nd

  • 11:45 a.m. Coffee Tasting
  • 1:30 p.m. Coffee Talk: Living Incomes for Coffee Farmers, Alina Amador (Fairtrade International)
  • 3:00 p.m. Coffee Tasting

Saturday, June 23rd

  • 11:00 a.m. Coffee Tasting
  • 1:30 p.m. Coffee Talk: Improving Coffee Quality, Luis Gonzaga Ordoñez C. (Global Cafes, Colombia)
  • 3:00 p.m. Coffee Tasting

Coffee Tastings at the Siphon Bar are led by Joost Leopold, coffee expert, barista trainer and founder of De Koffieschool. Coffees being tasted range from Burundi, Colombia, Costa Rica, Ethiopia, Guatemala, Indonesia and Rwanda.

Outside of the booth, we are also hosting a Global Cupping with a top selection of high-quality coffees from Fairtrade certified producers around the globe. 

Fairtrade Global Cupping
Friday, June 22nd at 10:00 – 11:00 a.m., cupping room 1

Would you like to join us for this cupping? Please register with an e-mail to info@maxhavelaar.com. Please include your contact information and the word ‘cupping’ in the title of your e-mail.  

For more information and tickets to the World of Coffee, click here.

View the trade show map and our booth location.


RAI Amsterdam
Europaplein 24
1078 GZ Amsterdam