Interactive sustainable business event

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After 10 years of successful Max Havelaar lectures, we are going to raise the impact of this event. We aim at driving International Corporate Responsibility (ICR) for sustainability to the next level! Beyond morals and regulation, as smart and pragmatic strategies with a clear business case, smart business models and clear transition pathways.

October 30 will be the launching event of the book, 'Getting all the Motives Right', that covers ten years of Max Havelaar lectures, includes accumulated insights of opinion leaders as well as joint research by the Rotterdam School of Management, the Department of Business-Society Management and the Partnerships Resource Centre. Prof. Rob van Tulder, acclaimed scholar in this area, has brought all these insights together in a robust book that presents a solid coverage of the most important pathways for change, defines relevant barriers and trigger points as well as makes it practical by introducing checklists, motivational tools and the like. Together with the platform ‘Duurzaam Bedrijfsleven’ we are going to follow up on this book with tips, scans, journalistic contributions that cover stories of tipping points, leaderhip challenges related to the really making sustainable business mainstream.

Don’t be scared: no long lectures on 30 October; we are going to make it practical! 130 Master students of the Master Global Business and Sustainability are going to help participating organizations in defining (1) your starting position, (2) scanning your motivation and (3) identifying important barriers to move forward. They will use the insights gained and analytical tools acquired in an intense one-month course on ‘getting all the motives right’ to [hopefully willing] participants.


Erasmus University
Burg. Oudlaan 50, Rotterdam;
Room: CB-5

  • 9.00 - 9.30 am: entry and registration
  • 9.30 - 10.00 am: official launch of the book, summary and welcoming statements by dean RSM;
  • 10.00 - 11.00 am: breakout session: matching companies with student-research groups (scan techniques and interview)
  • 11.00 - 11.45 am: guest lectures on the topic of ICR and how to achieve that for the corporate community; (parallel: students prepare their advice on the basis of input from interviews and other sources); guest lectures by some of the corporate participants: Philips, KPN and others
  • 11.45 - 12.30 pm: students provide feedback and advice to their companies;
  • 12.30 - 12.45 pm: central feedback: how good was the advice of the Master students?
Meer informatie

Please subscribe to this event, through: 
(non-registered participants will not receive advice) 
Notice: Each corporate participant gets one book for free.